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Purina Pro Plan Veterinary Diet OM Canine Obesity Management

Item Number: PURCANOM

Sale Purina Pro Plan Veterinary Diet OM Canine Obesity Management

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  • 12kg

    Was £62.59 Now £57.45

    Web code: D11654

    Sorry, this product is not currently available to buy. This is likely because of a manufacturer delay. Call us on 01833 641112 for more information. We may also be able to suggest an alternative.
  • 12 x 400g cans

    Order now for estimated dispatch on 22nd October 2021

    £ 30.59

    Web code: D0074

  • 3kg

    Estimated dispatch on Wednesday

    Was £24.79 Now £20.99

    Web code: D0075

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PRO PLAN® VETERINARY DIETS Canine OM Obesity Management
A complete dry dog food diet clinically proven to be effective to reduce excessive body weight in adult dogs. Formulated with low energy level and high levels of protein to promote loss of fat  while maintaining lean muscle mass. It also contains high levels of natural fibre, to help dogs feel full and satisfied. It is highly palatable and low in calories to help with weight loss.

It can also be fed in the long term to help your dog maintain a healthy body weight.

It is not suitable for growth or reproduction, or for conditions associated with high energy demands.

This is a veterinary diet that should always be fed under veterinary supervision.

Please note that all indications for Purina Veterinary Diets mentioned on this website are for the dietary support of the dog (or cat) with the listed condition and do not preclude appropriate medical management. The veterinary diets should be used under veterinary supervision.

PURINA® PRO PLAN® VETERINARY DIETS Canine OM Obesity Management is a complete veterinary diet clinically proven to be effective for weight loss in obese dogs. It is not suitable for growth or reproduction, or for conditions associated with high energy demands.

High protein to help promote loss of fat while maintain lean muscle mass
Low calorie to help reduce quantity of calories consumed
Glucose  control: high in complex carbohydrates and fibre to help even out blood sugar levels throughout the day, reducing hunger pangs and helping your dog feel fuller for longer
Helps promote effective and steady weight loss
Supported by a clinical trial on obese dogs*
Helps maintain optimal body weight after weight loss
The same diet can be fed for maintenance to reduce the risk of rebound Obesity

Maize*, soya meal*, dehydrated poultry protein , barley*, wheat gluten  meal, pea fibre*, cellulose, digest, minerals, animal fat .

*Carbohydrate sources

Nutrient Analysis

Key nutrient values* Dry
Moisture 7.5%
Protein 29%
Fat 6%
- Linoleic acid 1.4%
Carbohydrate 41%
- Starch 23.1%
- Total sugars 1.7%
Crude fibre 10%
Soluble fibre 1.6%
Insoluble fibre 18.7%
Vitamin E 300 IU/kg
Metabolisable energy (ME)1  296.1 kcal/100g
*Typical analysis inthe final product as fed.
1 Calculated following NRC 2006 equations.

Feeding Guide
It is recommended that a veterinarian’s opinion be sought before use.

For adult weight loss: for each additional 5kg of body weight, feed an additional 20g of dry food or 1/4 of can per day.

For adult maintenance: for each additional 5 kg of body weight, feed an additional 40 g of dry food or 1/2 of can per day.

The suggested daily food intake for weight loss is based on the dog's current weight, average caloric requirements and a desired weight loss of 1-2% body weight per week. Daily food intake must be adjusted every 4 weeks. PURINA® PRO PLAN® VETERINARY DIETS OM Obesity Management™ can be fed long term for dogs prone to weight gain using the maintenance feeding quantities.

    Qty dry + can 
Body Weight (kg) Dry (g/day) Dry (g) Can
2.5 55 20 0.5
5 90 45 0.5
10 145 55 1
15 185 90 1
25 265 95 2
35 330 150 2
45 390 200 2
70 525 250 3
For each additional 5 kg of body weight, feed an additional 20 g of dry food or ¼ of can per day for weight loss.

    Qty dry + can 
Body Weight (kg) Dry (g/day) Dry (g) Can
2.5 85 50 0.5
5 140 55 1
10 220 120 1
15 290 175 1
25 405 210 2
35 510 290 2
45 600 365 2
70 810 475 3
For each additional 5 kg of body weight, feed an additional 40 g of dry food or ½ of can per day for weight maintenance.


Shipping charges mainland UK zone1

ValueWeightDelivery Charge
Over £49.00Any WeightFREE
Under £49.00No weight limit£4.50
Under £49.00Under 250g£2.99

Most orders are despatched the same day and standard delivery is 3 to 5 working days from despatch. FAST Expedited options are available.

NB: Orders placed with faster delivery must be placed before 13:00 to ensure same day dispatch (excluding weekends and bank holidays). Please also check on the product page that the items ordered show 'In Stock' otherwise your order will be delayed until the stock becomes available, which in most cases will only be 24hrs.

Estimated "Usually shipped in" information is shown against most products

Overseas orders

Postage outside of the UK is from £4.50

Prescription Items

Prescription items will be sent on receipt of a valid signed and dated prescription.

Pick up

We offer a pickup service for orders placed over the phone.

Please ring us on 01833 641112 for more information.

Refrigerated Items

Refrigerated items will be sent by carrier or Royal Mail with coolpacks unless you pay for a premium for a refrigerated delivery. We will contact you prior to despatch for your instructions.


We want you to be completely satisfied with any purchase. If not any item* can be returned to us within 14 days of receipt for exchange or refund Please give us a ring for a returns number on 01833 641112 or alternatively email [email protected] to obtain a returns number.

*Due to legal requirements medicines may not be returned except to correct an error in despatch or in response to an "official recall". If an item is believed to be faulty it should be returned for inspection and it may be necessary to forward it to the manufacturers for testing before replacements or refunds can be authorised. This does not infringe legal rights. Please contact our customer services for a "Returns Number" which must appear on the outside of the package or it will not be accepted. We advise customers to use an insured method of shipping and to retain proof of despatch. We may refuse returns on products specially obtained or manufactured to order. Items must be returned unsoiled and unused and sent adequately packed and carriage paid.

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