Simple means knowing what your dog is eating - a composition list of nine, recognizable key ingredients you know and trust. It sounds simple, but the recipe behind it is not. We have thoughtfully selected ingredients that work together in a delicious and complete meal to provide the nourishment your dog needs in a food that he'll enjoy
We are proud that high quality chicken is the first ingredient in our chicken recipe. Not only is the chicken delicious, but it also provides essential amino acids to maintain lean muscle mass and support a healthy immune system.
Beyond combines selected natural ingredients with Purina expertise to create a range of 100% complete dog food recipes that you can trust and that your dog will enjoy.
We believe there is a place for cereal in dog's diets but we recognise that not all owners want to feed their dogs wheat. That's why Beyond contains a combination of whole barley and other cereals which can supply dogs with a steadier release of energy than other carbohydrates, helping to keep him moving for longer. What's more, by containing soluble and insoluble fibre, these cereals also help digestion.
Dehydrated Chicken Protein (18.5%)
Whole Barley** (18.5%)
Dried Carrot (0.5%)
Dried Pea (0.5%)
Fat content 15.0%
Omega 6 fatty acid: Linoleic acid 2.0%
Crude ash 7.5%
Crude fibres 3.0%
Vit A: 21 000
Vit D3: 680
Vit E: 110
Ferrous sulphate monohydrate: 220
Calcium Iodate anhydrous: 2.8
Cupric sulphate pentahydrate: 44
Manganous sulphate monohydrate: 105
Zinc sulphate monohydrate: 370
Sodium selenite: 0.26
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