NEW Improved Recipe
TURKEY as the No.1 Ingredient & with Lamb. Made with SELECTED NATURAL INGREDIENTS and with no added artificial colours, flavours and preservatives
With Natural Prebiotic, proven to help improve Digestive Health
Dual shape and size kibbles for slower chewing
TAILORED NUTRITION. With all the essential nutrients your adult dog needs
Made in the UK
Proudly Made in our Suffolk Factory
STRONG MUSCLES. With protein to help support strong musculature
HEALTHY SKIN AND SHINY COAT. With vitamins, zinc and omega 3 & 6 fatty acids
HEALTHY TEETH AND BONES. With essential minerals and vitamins to help support healthy teeth and bones
Being a Real Dog means running, jumping, chasing, and living a life unleashed. So he needs a food that can properly fuel his natural enthusiasm for life. That is why our PURINA® BETA® tailored nutrition for adult dogs includes essential vitamin and minerals to help support healthy bones, and high levels of protein and fat to help support muscle maintenance. It is also specially formulated with selected natural ingredients and a natural prebiotic to support digestive health to keep your adventurous dog at his best all day long! And all this without including any added artificial colours, flavours and preservatives.
Naturally Tailored Nutrition
Like you - we know that dogs are happiest and healthiest when they are free to live a life unleashed - as real dogs should….outdoors, exploring the world, and having fun! This is why PURINA, with our 90 years of expertise in dogs' nutrition and behaviour, have created BETA®: A tailored range of food, made using carefully selected natural ingredients, and with Turkey, Chicken or Salmon as our No.1 Ingredient. Inspired by nature, and also made in our Suffolk factory, all our products provide healthy inside out nutrition that helps your dog to live an active and curious life.
BETA®: Free the Real Dog Inside
Real Dog Story
It's so important that you recognise the dog inside. And Lola's a Foodie, no doubt. She sniffs everything, she has to know where everything is. She explores the world by mouthing, tasting, nosing at what she finds. And we live in the county, so there is so much for her to experience and try. She's a Fire & Rescue Dog, but because she's such a foodie, I avoid treats when we're training - or her mind will be on the food! Lindsey, from Preston
Which Type is Yours?
We know dogs are happiest and healthiest when they're free to live a life unleashed, exploring the world, and having fun. Being #realdogs. To help you Free the Real Dog Inside, we've created six inspiring examples of #realdogs and what gets their tails wagging.
They greet strangers like old friends, and old friends like family. Never happier than with other dogs and people.
Life's a stage, and they're here to entertain! Because nothing is more fun than a new game.
They just love to dive right in. Splashing, swimming, rolling, and the messier the better!
They're not just food motivated… They're food obsessed! Relishing the world through their mouths.
They were born to move - fast! That's why they need to run, track and retrieve.
Every walk is the start of a new mission… digging, climbing, and uncovering - and probably ends with a bath!
Turkey Meal (18%)
Lamb Meal (7%)
Dried Beet Pulp
Dried Chicory Root* (1%)
Dried Spinach* (0.07%)
Dried Parsley* (0.07%)
Fat content: 13.0%
Crude ash: 8.0%
Crude fibres: 3.0%
Omega 3 fatty acids: 0.12%
Omega 6 fatty acids: 2.5%
Nutritional Additives IU/kg:
Vit. A: 21 000
Vit. D3: 1 200
Vit E: 100
Ferrous sulphate monohydrate: (Fe: 86)
Calcium iodate anhydrous: (I: 2.2)
Cupric sulphate pentahydrate: (Cu: 9.5)
Manganous sulphate monohydrate: (Mn : 6.5)
Zinc sulphate monohydrate: (Zn : 120)
Sodium selenite: (Se: 0.21)
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